Heat vs. Cavaliers; Thursday, December 2nd. It would easily be the most anticipated of the 1230 games on the NBA’s 2010-2011 schedule. So when Turner Sports Creative Director Drew Watkins asked for help executing his vision for an ambitious lead-in to the broadcast of LeBron’s return to Cleveland, we jumped at the chance.
It turned out to be a good move. The morning after the game, TNT reported that the telecast drew a 4.2 rating. That means nearly 7.1 million people saw us make the impossible possible with effects shots that relocated some of the world’s most beloved landmarks. One sports/media critic even blogged about the spot, piling lavish praise on both the poignant metaphor behind Turner’s concept and our “stunning” special effects (his word, not ours) which involved matte painting, camera mapping, and 3-D animation.
If you weren’t one of the seven million who saw the spot the first time, check it out now:
