Archive for February, 2011

The Streak Continues

Monday, February 28th, 2011

For the eleventh consecutive year since its founding, Mad Monkey left the local ADDY Awards Saturday evening with the Best of Broadcast trophy in hand. Awarded in recognition of “The Service,” a spot in the recent campaign for Rush’s restaurant, the ADDY was celebrated with agency collaborator Dave Ruddle of The Ruddle Agency. Other elements of the campaign garnered two silver awards.

“We had a blast making those spots, so it’s especially rewarding that one of them got the ‘best of’,” said Monkey president Lorie Gardner. “What a wonderful reminder of how lucky we are to collaborate with such committed partners and great brands.”

Monkeys at the ADDYs

Mad Monkey was also grateful to have worked with RIGGS Partners on award winning work for The Cooperative Ministry, Harvest Hope Food Bank for its fundraising piece “The New Faces of Need,” and the South Carolina Education Lottery on it’s silver earning brand campaign. Additional recognition came in the form of gold statues for special effects work on an NBA promo for Turner Broadcasting and a sequence introducing the new Dreamliner for Boeing. Finally we received a possibly ill-advised bit of silver encouragement for our shameless self-promotion piece, “Smiling Faces.”

Daniels’ candle burns bright and from both ends

Friday, February 25th, 2011

If you’ve recently smelled something smoldering in Columbia, it could be the maze of cables that link and feed the edit suite at 808 Lady St. Resigned to the recirculated air and all-to-familiar darkness of that room, editor/director/sound-designer/cine-Swiss-army-knife-incarnate Steve Daniels sits dead in the eye of an exhaustingly prolific storm, battling not only the usual Mad Monkey deadlines, but those from a string of personal projects likely to up the wattage on an already luminous body of work.

First to be released, a music video for “Still Sound”, the lead single from Toro Y Moi’s new album Underneath The Pine. To kick off his second offering under the Carpark Records banner, Chaz Bundick (Toro Y Moi) sought an organic, spontaneous affect, free of narrative constraint. Daniels, it seems, was more than happy to oblige.

“The video was free-styled all the way,” Daniels says. “We agreed it should be fun and reflect a kind of “day in the life” of Chaz dancing about Columbia, hanging out with friends, performing with the band.”


The result is raising industry eyebrows and creating the pre-release buzz demanded from an album in the digital era. The day it leaked, the video claimed front-page real estate on indie music site Pitchfork and has subsequently charted more than 38,000 views on YouTube (link to the video here). Most recently, the video and its director were profiled by the Art & Design blog The Black Harbor.

Take a peak here {http://theblackharbor.com/steve-daniels-still-sound/}, because it might be your only chance to hear from Daniels for a while. With a Heather Henson produced puppet film, Junk Palace, now in the can and final cut of his own fantasy short Dirty Silverware due at the end of the month, he’s all but welded a Do Not Disturb sign to the edit suite door.

SCEL Powerball: Behind the Scenes

Wednesday, February 16th, 2011

The end of 2010 saw a flurry of projects pass through our doors, every monkey on board  putting shoulders and elbows into the push to make client delivery dates.

Among the more interesting projects was a series of spots for the South Carolina Education Lottery promoting the rolling jackpot amounts. Our concept involved shooting a four foot red ball, frame by painful frame, in a stop-motion animated journey across South Carolina, highlighting the geographic and cultural diversity of our beautiful state.

After running a few tests to gauge frame-rate and lens selection, we hit the road. From the mountains in the upstate to the beaches of the lower coast, our crew averaged approximately 1 frame every 4 minutes…and it all goes by so fast. Of note: it rained in Greenville the day we shot the downtown scene, so if you were to look closely at just those few frames, you would see a few members of the crew filling out some of the cafe patio chairs, their hindquarters soaking wet.

So take a moment to stop and enjoy the spot and the stop-motion behind the scenes work it took to make it!