Mad Monkey Inc.: Professional Sports Sponsor

August 25th, 2010

This past Saturday, Mad Monkey added another feather to its already fanciful hat: Professional Sports Sponsor.

With a ball in his hand and a monkey on his back, Jason Porter, Animator Monkey, competed in the Professional Bowling Association Southern Regional Tournament. An avid bowler since he was 12 (you can catch him at the bowling alley every Tuesday night), this competition was the first professional tournament for which Porter qualified.

Jason_Bowling

After a rocky start filled with nervous energy and taunting by a more experienced member of the tournament, Porter came into stride beating the two bowlers on his lanes, both former title winners. His 255 in the 7th game was the 3rd highest of the tournament in that game.

Unfortunately Porter did not qualify for the tournament semi-finals. Ultimately he retains his amateur status… for now.

Bowl on!

-Mad Monkey News

Doodles from a Graphic Designer

August 12th, 2010

What artistic meanderings do our graphic designer Steven Olexa commit to paper? Check out the doodles from his notepads below:

Notebook Sketches

Motion capture- the antithesis of good animation?

July 28th, 2010

Let’s talk about animation, really good animation. I’m not talking about who would win in a fist fight between Pixar and Dreamworks (Pixar, obviously), I’m talking about honest to goodness frame by frame animation. Or perhaps, let’s talk about the antithesis of good animation. I’m talking about Robert Zemeckis and his attempt  (perhaps unconsciously) to harm the art and soul of animation.

Zemeckis is a visionary filmmaker; he’s the guy who made Back to the Future and Who Framed Roger Rabbit?, both excellent and innovative movies. However, there’s a dark side to that vision of his. Zemeckis removes the humanity out of animation and replaces it with [shudder] Motion capture.

The Polar Express, Beowulf, and A Christmas Carol are all examples of this. Each of his latest films features motion capture exclusively, without so much as a touch from an animator. If you’ve seen any of these films you know why I’m complaining. Tell me you weren’t uncomfortable watching The Polar Express. The reason? Motion capture.

Motion capture, for the non-animators out there, is the process of recording movement and translating that movement onto a digital model. In other words, translating the movements of a guy in a ping-pong ball covered leotard (like this guy) to it onto a computer model.

Motion Capture suit

Now I know you’re thinking “Hey, wait just a tick- Avatar, King-Kong and Gollum from Lord of the Rings were all motion capture, and they didn’t suck!” And you’re right, they didn’t suck. The truth is that most modern films use some element of motion capture, but the difference with the Navi, King-Kong and Gollum are animators. Each of those films had a team of animators come in and animate over the motion capture, frame by frame, adding a bit of finesse and emotional connection to the performance.

It’s like cooking. You can make a meal from a box and it’ll fulfill your daily need to eat, but a truly amazing meal needs to involve some added spices and herbs to that box meal, like garlic… everyone loves garlic, right? Animators are the garlic of the modern film. By using motion capture, Mr. Zemeckis skips the garlic and thus the characters in his films suffer, lacking any sort of emotional connection. In short, they’re bland.

And the world has started to notice. The Academy Awards recently modified their rules concerning what qualifies as an animated feature film in regards to motion capture stating “An animated feature film is defined as a motion picture… in which movement and characters’ performances are created using a frame-by-frame technique. Motion capture by itself is not an animation technique.”

Hopefully Robert Zemeckis will take note while he’s gearing up to make Roger Rabbit 2 next summer. Hopefully he will continue to do a great job for Toon Town and doesn’t harm the art and soul from that as well.

Careful with that Font. It’s Loaded.

July 15th, 2010

Comic Sans. Next to Helvetica, it’s probably one of the most well known fonts of western civilization. It’s know not because of its elegance or exceptional design, but because it is undisputedly the most hated (but quite possibly one of the most widely used) fonts ever developed. There are websites dedicated entirely to trash-talking Comic Sans. I even have a sticker on my desk that fellow Mad Monkey designer Steven Olexa found on the street and gave to me that reads, “Friends don’t let friends use Comic Sans…”.

But this article isn’t about Comic Sans. That poor font has suffered enough. I want to talk to you about a font that has crept into society quietly, masquerading itself as chic, creative and even progressive. If you haven’t guessed it by now, I’m talking about Papyrus, and it’s slowly taking over Comic Sans’ territory.

Some may not know this font by its name, but you’ve seen it before. Just look to almost any antique store, religious pamphlet, cafe menu, apartment complex sign, rock band, pool store, restaurant menu, wedding invitation, corporate presentation…even the movie Avatar used it for its subtitles. And therein lies the problem.

Papyrus collage

What do these things have in common? Why is it that they are all using the same font to represent their business? They all must have the same target audience, right? Chris Costello, the creator of the font, says his goal was to create a font that would represent what English language texts would have looked like if written on papyrus 2000 years ago. Just like people, fonts have personalities that need to be treated with respect and paired with their respective environments; something tells me you wouldn’t typically find a Dead Head attending a thrash metal concert. So if this font is being used on a smooth, white background, you’re missing the point and it just looks out of place.

In reality, as with Comic Sans, we’re not really hating on the font itself (well, maybe a little). We’re hating the ways and the amount that it’s misused. Chris Costello deserves respect for what he made in 1982 – one of, if not the first, textured digital fonts. But it’s not 1982 anymore and it’s time to step into the new digital era. Visit www.dafont.com or www.fontspace.com and find yourself an elegant calligraphy font that you can actually read at small sizes. Maybe consider a nice sans serif that you texturize in photoshop yourself since pre-textured fonts look fake most of the time. As always, if you really know what you’re doing, you can bend the rules and even sometimes break them. But a child with a gun is a child with a gun and that’s just a bad idea. So you don’t shoot your eye out, leave it to the professionals to make your business stand out above the competition or stick with Helvetica for your next presentation.